A Convergent TV Platform Built For Agencies

Location3 ran Wild Birds Unlimited on CTV and drove 9.3M spot views. Here's what the attribution layer looks like on top of that.

Location3 already executes CTV for franchise clients. The gap is what happens after the impression: which Wild Birds Unlimited spot drove foot traffic, which Fantastic Sams market converted, which Edible Arrangements flight earned its budget. Tatari adds next-day attribution to every linear and CTV airing, direct publisher access to Hulu and Peacock, and franchise-level reporting that extends LOCALACT into TV.

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Data is not real and for illustrative purposes only

Why we sent this

→ Wild Birds Unlimited, Fantastic Sams, and Edible Arrangements all have measurable conversion funnels: store visits, salon appointments, online orders. TV can drive all of them. Right now there is no attribution layer connecting Location3's CTV buys to those outcomes.
→ LOCALACT already delivers location-level digital reporting for 40+ franchise brands. Tatari extends that infrastructure to TV, connecting CTV and linear airings to the same franchise-level outcomes Location3 already tracks on search and social.
→ No franchise marketing competitor has this. DAC Group, RevLocal, and SOCi are digital-only or lack TV attribution. Tatari makes Location3 the only franchise agency with a measurable TV offering.

What Makes Tatari Different?

TV attribution for franchise clients. The layer Location3's CTV campaigns are missing.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

Measure real outcomes

Franchise clients measure in location visits, appointments, and orders. Tatari ties every CTV and linear airing to those outcomes by franchise location. A Wild Birds Unlimited spot on Hulu ties to the store visits it drove within 24 hours. A Fantastic Sams flight ties to appointment bookings by market.

Direct media execution

Tatari holds direct relationships with Hulu, Peacock, HBO, and every major linear network. For franchise clients running local and national campaigns simultaneously, that means direct CTV at lower CPMs than a programmatic DSP delivers, with guaranteed placements across every market Location3 activates.

Our Platform and Services

Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Tatari gives Location3 biddable access to the linear scatter market and direct CTV buys on Hulu, Peacock, and HBO in one platform. For Wild Birds Unlimited, that means attribution on the CTV campaigns Location3 already runs. For Fantastic Sams and Edible Arrangements, it means local linear and CTV planned together with franchise-level reporting across every market.

See our media buying tools for TV

Measurement

Every linear and CTV airing reports the next morning: network, daypart, creative, and the franchise-level outcomes it drove -- store visits, appointments, orders. For Location3's 40+ franchise brands, that means TV performance data feeding directly into LOCALACT alongside the search and social data that's already there.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight

How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari to apply the same measurement discipline to TV that they already ran on digital. They unified linear and CTV in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth across their client base. For Location3, which already delivers ROI/CAC measurement across 40+ franchise brands on digital, Tatari adds that same rigor to TV.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC

Read the full case study

9.3M

CTV spot views on Wild Birds Unlimited's award-winning Location3 campaign. Tatari adds the attribution layer to prove what those views drove.

Double-digit revenue growth for DAC after applying the same measurement rigor to TV they already ran on digital

40+

Franchise brands under Location3 management. Each one is a potential TV attribution campaign with measurable location-level outcomes.

Franchise marketing competitors with TV attribution capability. DAC Group, RevLocal, and SOCi are all digital-only.

Client retention

Measurement that sticks

DAC unified linear and CTV on Tatari and applied the same measurement discipline to TV that they ran on digital. Double-digit revenue growth followed. Location3 can run the same infrastructure from the first Wild Birds Unlimited attribution campaign.

New revenue

A full TV service line

When a Wild Birds Unlimited franchisee asks what the CTV campaign drove in store visits last month, Location3 now has a franchise-level answer instead of impression totals.

Premium access

Inventory beyond programmatic

Secure Hulu, Peacock, and HBO inventory direct alongside linear for Wild Birds Unlimited, Fantastic Sams, and Edible Arrangements. One platform, franchise-level attribution across every market and every brand.